Nabisco used a free-standing rack in the shape of a bus to promote its Ritz and other cracker products. The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U. S. grocery stores. This type of sales promotion is referred to as a
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Nabisco used a free-standing rack in the shape of a bus to promote its Ritz and other cracker produc...
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