Marisa is a new marketing analyst for the Paragould Hotel chain. She is reviewing the hotel's current social media activities and trying to classify where each will fit into the three main areas the company wants to focus on. 1) Give your customers a specific hashtag and CTA so you can easily monitor and reward mentions. 2) Assign a social currency or value to the social actions your consumers take. 3) Be prepared to surprise and delight someone for his or her actions as they happen.

Here are the match :

1) Give your customers a specific hashtag and CTA so you can easily monitor and reward mentions.

-  Enter people on Twitter for a free weekend drawing if they #Paragouldweekends.

- Provide loyalty points for every time a consumer mentions Paragould on Instagram

2) Assign a social currency or value to the social actions your consumers take.

- . Offer 10 percent off any room for the next month if they like and share the firm's new Facebbook. 3

-- Offer a free breakfast voucher for a customer who has tagged the hotel with a positive LinkedIn post about business travel.  

3) Be prepared to surprise and delight someone for his or her actions as they happen.

-. Offer PGH Rewards Bucks for every Facebbook friend a consumer can get to like the Paragould page.  

- Notify the ten customers who have "liked" the most Paragould posts over the past year that they are getting a free night's stay.

Explanation:

In internet marketing, CTA stands for Call to Action. When using social media as a platform for marketing , the reward for customers can be given to those who made an effort to direct other people's to company's platform. Using Hashtag or mesons is a good way to measure this.

Social currency / value is the type of benefits that can only be felt if you're under a specific community. In the example above, The 10 percent off and Free Breakfast only applicable if you're the customers of Paragould Hotel This is why those two are more appropriate under this category.

As for the third activities, we need to include the benefits given for the customers for the actions that they have no direct control over. Friends' actions on social media and random reward selection from likes are a perfect example for this activity.

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