One concern about internet advertising is that viral
a. can create an air of excitement
b. can be entertaining to consumers
c. can mislead or exploit consumers
d. none of the above

What is product differentiation, and how can it be achieved ? what is product positioning? what conditions would head to head product positioning be appropriate?

If we know that a firm has a net profit margin of 4.6 %, total asset turnover of 0.62, and a financial leverage multiplier of 1.54, what is its roe? what is the advantage to using the dupont system to calculate roe over the direct calculation of earnings available for common stockholders divided by common stock equity?

Someone knows the answer i need in the exam