Business, 16.04.2020 01:31 josephv80

Successful differentiation mainly allows a firm to :

A. be the industry's best-cost provider.

B. set the industry ceiling on price.

C. avoid being dragged into a price war with industry rivals and not be overly concerned about whether entry barriers into the industry are high or low.

D. command a premium price for its product, and/or increase unit sales, and or gain buyer loyalty to its brand.

E. take sales and market share away from rivals by solely undercutting them on price.

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Successful differentiation mainly allows a firm to :

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