Keith works in the marketing department of an airline service company. He was asked to identify any current or future changes in market conditions. He found that one of

the three main competitors for his company had launched a package deal campaign where customers could get a discount if they booked a bunch of tickets together. Keith

knew that this would alter the market dynamics. What kind of market structure does Keith's company use?

Keith's company uses a/an

market structure

After jeff bezos read about how the internet was growing by 2,000 percent a month, he set out to use the internet as a new distribution channel and founded amazon, which is now the world's largest online retailer. this is clearly an example of a(n)a. firm that uses closed innovation. b. entrepreneur who commercialized invention into an innovation. c. business that entered the industry during its maturity stage. d. exception to the long tail business model

As the inventor of hypertension medication, onesure pharmaceuticals (osp) inc. was able to reap the benefits of economies of scale due to a large consumer demand for the drug. even when competitors later developed similar drugs after the expiry of osp's patents, regular users did not want to switch because they were concerned about possible side effects. which of the following benefits does this scenario best illustrate? a. first-mover advantages b. social benefits c. network externalities d. fringe benefits

Todd and jim learned that in building a business plan, it was important for them to: