Multinat is a large corporation with its headquarters in Asia. It wants to open new divisions in Africa and Australia. The company wants to ensure that the new divisions follow the same policies and guidelines as the parent company. It is evident from the scenario above that Multinat wants to: Group of answer choices incorporate local adaptation. establish global consistency. create franchises. form strategic alliances.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.