Business, 15.04.2020 04:10 yedida

A company that manufactures and sells kitchen scrubbing sponges has significantly lower cost structures than its competition. The company sells in large volumes and has realized economies of scale in its productions of the scrubbing sponges. Besides the lower production costs, the company has little debt and sells most of its products to larger cleaning companies. Because of the company's situation, which competitive pricing approach should the company take to increase its sales volume? pricing to meet competitors O pricing below competitors pricing above competitors

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