Nathan owns a quick-lube oil service station. He wants to understand whether his customers are sensitive to price and if he should raise or lower his price for some of his services. What should Nathan calculate to make his decision?

Work hard at your craft

Well, i would start out by advertising a lot. take money out of unused profit to have build boards put up and internet advertising. also, make sure your store signs are large and noticeable. make sure you have good deals and prices that the average consumer would be okay with. also, location is key. being in a high technology based city/location would be excellent for your business because it is based off of technology. hope this ! : )