The state government of the state of Bompahiam rewards writers who freelance articles about the state tourism. Travel freelancers mostly write about Bompahiam's tourist-friendly people who speak multiple languages, its coral reefs, its efficient and well-connected public transportation system, and its four annual festivals. Which of the following marketing strategies does this scenario best illustrate?A. People marketing
B. Place marketing
C. Event marketing
D. Idea marketing

Letter B is correct. Place Marketing.

Explanation:

In this scenario described in the question above, it can be said that the most appropriate marketing strategy used is place marketing.

In this marketing strategy, the main objective is to attract tourism, investors and companies to a specific region through the promotion of a specific place and its benefits and added value for the interested parties.

In the case of the Bompahiam state government, the main intention is to promote tourism in the region, so as a strategy they use the promotion of the qualities of the place such as its coral reefs, its efficient public transport system, the hospitality and easy communication of the places with tourists, etc., and promotes them through freelance writers to generate value for the place, conquer the strong image they want and consequently achieve the main objective, which is to attract tourists to the place.

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