You are the marketing manager for Lenovo laptop computers. Identify and briefly discuss the differences between the consumer market for laptops and the business market. Then give an example of each difference using college students as the consumer market and defense-related companies as the business market.

Consumer market for laptop

Business market for laptop

As a college student, I'd prefer a light weighted laptop (preferable a Mac kind of laptop), glamorous look with a good sound system to listen to music.

Focusses on very few items such as:

Camera: For video chat, photos, videos.

Sound system: For listening to music.

Moderate processor: For a few simple software run, games

Aesthetic look: The laptop should be glamorous, colorful

RAM and ROM could be moderate: For supporting a few operations running simultaneously and storing heavy files such as movies, games etc.

As a person from defense-related company I'd need a sophisticated system, robust built, good protection, capable of using USB, CD, floppy, card reader for work related activities. A high speed processor for optimum performance.

Focusses on functional items such as:

Camera: Is of moderate use

Sound System: For video chat, conferencing.

Strong Processor: For supporting multiple programs simultaneously.

Aesthetic look: Not important

RAM and ROM: Processor should be a high speed one, RAM could be high, ROM can be moderate because most work is done on cloud.

Explanation:

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