During the period of the orientation, the supply of manufactured goods caught up with and then exceeded demand, which made businesspeople realize they would have to promote their products to get buyers to desire them.

Sales.

Explanation:

Selling orientation definition in modern day has evolved to include how a company markets and sells to their customer base and beyond.

It is an approach of making profits by focusing on persuasion of people to buy the products instead of understanding the customer needs.

The inherent idea behind selling orientation is to study various facets of buyer habits and behaviors. Rather than assume target markets are ready to buy and closing sales can be quickly expedited, selling orientation takes the position that all buyers hesitate to buy.

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