Nora is deciding whether to purchase brand-name sneakers or a less expensive store brand. She has purchased other shoes with the same brand name in the past but was only marginally satisfied-despite the cost. In this situation, Nora is likely to purchase the store-brand sneakers because at less the cost, they offer

A. more product line depth.
B. a better brand image.
C. greater perceived value.
D. better brand recognition.
E. higher brand loyalty.

The correct answer is C. greater perceived value.

Explanation:

Considering Nora's previous experience, it can be determined that her purchase decision is not oriented to the brand, but to the perception of value over other variables. In this scenario, it is most likely that Nora chooses to decide on the second option, since surely having no preferences she wants to experience the experience of enjoying new sneakers with different variables than the one she initially acquired.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

you can put this in your 11 sentence summary

" most of the money would be invested in innovation, economic convergence."