Joaquin didn’t buy a tablet computer when they first came out, but he did purchase one a year after they wereintroduced to the market. He is very active in his church and local arts council, and many of his friends asked himwhich brand to buy when they were considering purchasing a tablet. Joaquin is best described as a(n):

a. innovator
b. early adopter
c. early majority
d. leading consumer
e. proactive

The correct answer is b. early adopter

Explanation:

The first to adopt are the first customers to adopt a new product or technology before most of the population does. They are often called "beacon customers" because they serve as a beacon of light to the rest of the population, which will lead to the technology or product in general.

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