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Business, 14.04.2020 22:06 leilei2003
Gucci is known for its stylish designer handbags. One of its more popular styles over the years has been a medium-sized black leather handbag that typically sells for $900. Gucci decides to boost sales by lowering the retail price to $600. After doing so, sales of the handbag actually decrease. Gucci's previous success could be attributed to which pricing concept?
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Gucci is known for its stylish designer handbags. One of its more popular styles over the years has...
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