Which of the following is NOT true of high-technology industries? Select one: a. Later entrants can avoid the mistakes made by first movers. b. First movers have an advantage because their customers avoid switching costs. c. First movers that create a revolutionary product are in a monopoly position. d. First movers run the risk of building the wrong resources and capabilities. e. First movers have higher pioneering costs than later entrants. Clear my choice

Required: 1-a. the marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. calculate the increase or decrease in net operating income. 1-b. should the advertising budget be increased ? yes no hintsreferencesebook & resources hint #1 check my work 8.value: 1.00 pointsrequired information 2-a. refer to the original data. management is considering using higher-quality components that would increase the variable expense by $2 per unit. the marketing manager believes that the higher-quality product would increase sales by 10% per month. calculate the change in total contribution margin. 2-b. should the higher-quality components be used? yes no