Why do brands with a large market share spend proportionally less on advertising compared to brands with a small market share? Diminishing returns set in beyond a certain level of spending for advertising. Certain industries have a practice of spending more for sales than for advertising. A minimum level of exposure is required for advertising to have an effect on sales. Advertising will not stimulate economic growth for the industry.

Which external factor has enabled addition of special effects in advertisements and tracking of responses of customers over websites?

General widgets, inc., manufactures high-quality widgets. the widget industry is mature and few innovations occur. the widgets have to be built exactly according to particular specifications provided by customers. this requires the use of controlled processes and precise measurements. the company also needs to maintain high efficiency in its production process in order to meet the market demand. for this company, stability is more important than flexibility. which of the organizational cultures is best suited for general widgets? a.) clan culture b.) modern culture c.) hierarchy culture d.) market culture

Which database shows parent-child relationship? a. relational b. distributed c. hierarchical d. analytic