Business, 14.04.2020 19:41 katherineweightman
Which of the following statements is true of a promotional mix? Control over message content is greatest when public relations is used. A large audience is best reached with personal selling. In advertising, the sponsor or company is identified. The mode of communication for sales promotion is usually direct and personal.
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Which of the following statements is true of a promotional mix? Control over message content is grea...
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