To ensure that ethics and social responsibility are thoroughly incorporated into the firm’s strategic planning process, the firm’s should never be silent about ethical requirements and social responsibility.
a) marketing plan
b) code of conduct
c) leadership team
d) culture
e) training materials

a) marketing plan

Explanation:

Option B is incorrect because external people hardly know about the code of conduct of a company.

Option C is incorrect because if leadership team advertises about the ethical responsibility, people may think that the firm is not ethical.

Option D is wrong because culture and ethics are not the same thing.

Option E is false as the training materials do not define the term ethics and social responsibility.

Therefore, option A is correct because a marketing plan shows the ethical behavior and social responsibility towards people so that investors understand the commitment level of that company.

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