PPG Industries, the Pittsburgh-based manufacturer ofpaints, coatings, optical products, specialty materials, chemicals, glass, and fiber glass suffered serious failuresin 1986 and 1987 when it attempted to diversify its offers. It used a technique to help it identify possible futurestrategies. What was it?

A. crowdsourcing
B. scenario analysis
C. competitive intelligence
D. monitoring

(B) Scenario analysis

Explanation:

  The scenario analysis is one of the process for analyzing, evaluating and also reviewing the various types of possible outcome by consider the alternative events.

 The main objective of the scenario analysis is to understanding the various types of functions in an organization and also develop the scenario o the basis of the given data.

According to the given question, the scenario analysis is one of the technique which is used by the PPG industries for identifying the various types of possible future strategy for the purpose of diversifying the offers.  

 Therefore, Option (B) is correct answer.          

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