Describe some techniques that sellers use to differentiate their products.

Hello!

The term "differentiation" refers to what sellers do to make their products different, or stand out,  from competing products.

A few forms of differentiation are through:

- Pricing (more expensive or less expensive than competitors)

- Form (size, shape, structure, etc.)

- Performance (performing better or more efficiently than competitors)

- Reliability (lasting longer than competing products)

For example, Tesla differentiates itself through offering appealing (stylish) electric cars that are energy-saving and more efficient than other electric vehicles. Pricing is also reasonable for what the company offers, but expensive relative to most common gas-powered cars.

I hope this helps you! Have a lovely day!

- Mal

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