One factor that influences the consumer decision-making process is , referring to the set of values, attitudes, and ways of doing things passed from one generation to another in a given society.

Culture.

One factor that influences the consumer decision-making process is culture, referring to the set of values, attitudes, and ways of doing things passed from one generation to another in a given society.

since the options are not listed, when you are working on your budget you should also add water, tv, internet, miscellaneous and your 'fun' money for in your budget. when budgeting, you need to allow for fun money, and mis/accidental money so that you stick to the budget and not go crazy because you feel strapped to the budget.