Business, 10.04.2020 18:35 ashiteru123
Ferrari is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name to introduce clothing offerings emblazoned with its horse logo. It has also licensed its logo to 68 different products, from sunglasses to guitars. Ferrari might be at risk of which of the following?brand dilutioncustomer relationship management.
the marketing costs of reaching loyal customers are typically very high.
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Ferrari is well known as a brand of luxury sports cars; accordingly, it has leveraged its brand name...
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