Ryan wants to sell personal website services to American soldiers in Afghanistan. Because of the difficulty of communicating with people in a war zone, Ryan may have trouble with this segment not being:

Reachable

Explanation:

The reason is that the customer segment is not reachable because it is very difficult for the person access its customer and negotiate the terms and conditions along with its product offering. Furthermore, it is also very difficult for the Ryan to carry out a market research because of the issue that he cann't access his customers and hence he can't form an opinion that whether or not they must invest in this opportunity.

answer; erp systems;

answer; intellectual property protection;