subject
Business, 08.04.2020 02:49 gonzalezjacquel7975

Scenario 15.1. Rick works as a marketer at Hasbro. He recently designed an online contest using social media that encouraged fans to submit their own ideas for a new toy design. Participants would submit their ideas, and consumers would vote for them on the site. Those who garnered the most votes would see their idea designed as a new toy. The winner would be rewarded by receiving 2 percent of the proceeds from sales of the toy. Refer to Scenario 15.1. The campaign was so successful that Rick decided to host a special event to announce the winner. On the day of the event he invited the media to film the event. The CEO of the firm named the finalists and then called out the winner. This all occurred with much fanfare. An illustration of the proposed product with a short description was provided to reporters to publish in the paper. This campaign is an example of .

ansver
Answers: 2

Another question on Business

question
Business, 21.06.2019 23:00
Which of the following statements is correct? a. two firms with identical sales and operating costs but with different amounts of debt and tax rates will have different operating incomes by definition. b. free cash flow (fcf) is, essentially, the cash flow that is available for interest and dividends after the company has made the investments in current and fixed assets that are necessary to sustain ongoing operations. c. retained earnings as reported on the balance sheet represent cash and, therefore, are available to distribute to stockholders as dividends or any other required cash payments to creditors and suppliers. d. if a firm is reporting its income in accordance with generally accepted accounting principles, then its net income as reported on the income statement should be equal to its free cash flow. e. after-tax operating income is calculated as ebit(1 - t) + depreciation.
Answers: 2
question
Business, 22.06.2019 15:10
Popeye produces 20 cans of spinach in 8 hours. wimpy produces 15 hamburgers in 10 hours. if each hamburger trades for 1.5 cans of spinach, then: a.wimpy’s production and productivity are greater than popeye’s. b.popeye’s production is greater than wimpy’s, but his productivity is less. c.wimpy’s production is greater than popeye’s, but his productivity is less. d.popeye’s production and productivity are greater than wimpy’s.
Answers: 3
question
Business, 22.06.2019 22:20
Who owns a renter-occupied apartment? a. the government b. a landlord c. the resident d. a cooperative
Answers: 1
question
Business, 23.06.2019 07:00
To manage your money, you should -create a financial plan -organize your financial documents -spend wisely -create a budget -manage your risks -spend more than you make -learn about services offered at your bank
Answers: 3
You know the right answer?
Scenario 15.1. Rick works as a marketer at Hasbro. He recently designed an online contest using soci...
Questions
question
Mathematics, 22.06.2019 01:30
question
Mathematics, 22.06.2019 01:30
Questions on the website: 13722359