One major role of firms is to manage risk. Consumers do not want to pay for products of unknown quality or where the delivery date is questionable. Managers also worry about unexpected changes in supplies or markets. Strategic management seeks to adapt to and benefit from change. For strategists, this is both a challenge and an opportunity.

Uncertainty.

Explanation:

Uncertainty is defined as a state of decision making in which the nature of things are unknown, the extent and magnitude of circumstances are unpredictable and reasonable probabilities cannot be used to determine outcomes.

Uncertainty is a challenge when there is too much uncertainty and business cannot determine outcomes.

However manageable uncertainty can help a business come up with creative decisions that will benefit the business.

$2.00 for three shots.

muslims control the north africa during the period of 1500 up

to 1800. they made a barrier to prevent further european exploration from

entering the africa from the north. however, the dutch ware still able to move

toward the interior with having south africa as one of the routes leading to

the east for trading with asia.