Kate’s 24-Hour Breakfast Diner menu offers one item, a $5.00 breakfast special. Kate’s variable costs (e. g., servers, cooks, electricity, food, etc.) per meal average $3.95. Her fixed costs (e. g., rent, insurance, cleaning supplies and business license) per meal average $1.25. Since the market is highly competitive, Kate should: Group of answer choices raise her prices above the perfectly competitive level set by the market. keep the business open in the short-run, and plan to expand the business in the long-run. lay-off her staff, break her lease, and close the business down immediately. keep the business open in the short-run, but plan to go out of business in the long-run.

What is the relationship among market segmentation, target markts, and consumer profiles?

There is a small, family-owned store that sells food and household goods in a small town. the owners have good relations with the community, especially with local farmers who supply much of the food. the farmers aren't organized into a cooperative or union, and the store deals with each individually. suppose the store wanted to buy some farms to control the supply of certain vegetables. how would you classify this strategic move? select one: a. horizontal integration b. forward integration c. backward integration d. concentric integration

You are working on a bid to build two city parks a year for the next three years. this project requires the purchase of $249,000 of equipment that will be depreciated using straight-line depreciation to a zero book value over the three-year project life. ignore bonus depreciation. the equipment can be sold at the end of the project for $115,000. you will also need $18.000 in net working capital for the duration of the project. the fixed costs will be $37000 a year and the variable costs will be $148,000 per park. your required rate of return is 14 percent and your tax rate is 21 percent. what is the minimal amount you should bid per park? (round your answer to the nearest $100) (a) $214,300 (b) $214,100 (c) $212,500 (d) $208,200 (e) $208,400