Critical Thinking Questions 1. What led MailChimp’s founders to change its focus on the customers they were selling to? 2. What was MailChimp’s "big idea" that changed the business, and why was it so successful?

The uk economic climate is important for pod point. it is considering two options to reduce the impact of falling uk consumer incomes on sales: 1. focus on selling to foreign countries. or 2. cut costs of production. justify which one of these two options pod point should choose