Business, 06.04.2020 20:18 GutsnGlory

Rick's is a medium-sized construction company located in a busy metropolitan city. The company specializes in for-business construction, with most of its work coming from local government contracts. Owner and manager Rick hopes to revamp the company's marketing strategies to better cater to government partners. The company is about to enter into a cooperative agreement with a government agency to become the permanent maintenance partner for the agency's three buildings in the city.
Answer the following question based on the scenario described above.
Because Rick's Contracting specializes in for-business construction, repeat business is necessary for the company to continue to thrive. As a result, Rick believes that an ongoing relationship with business clients must always be maintained.
This is referred to as .

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