Zena Technology sells arc computer printers for $54 per unit. Unit product costs are:
Direct materials $15
Direct labor 19
Manufacturing overhead 6
Total $40
A special order to purchase 11,000 arc printers has recently been received from another company and Zena has the idle capacity to fill the order. Zena will incur an additional $3 per printer for additional labor costs due to a slight modification the buyer wants to be made to the original product. One-third of the manufacturing overhead costs are fixed and will be incurred no matter how many units are produced. When negotiating the price, what is the minimum selling price that Zena should accept for this special order?

Minimum selling price is $ 37

Explanation:

Computation of minimum selling price

Direct materials per unit                                       $ 15

Direct labour per unit - existing       $ 19

Additional for modification               $  3        

Direct Labor per unit                                             $ 22

Variable cost per unit                                            $ 37

Since the Company has sufficient idle capacity to produce the additional order, no incremental fixed manufacturing capacity is considered.

The minimum selling price should be one which covers the variable costs ( modified for labor increase)            

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