George is buying his first house. He has spent a month looking at houses and comparing attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting .

Complex buying behavior

Explanation:

Complex buying behaviour is the behavior which is defined as the behavior that happen when the customer is highly involved with the purchase and when there are differences among brands.

And this behaviour could be linked with the purchase of the personal computer or a new home.

So, in this case, George is purchasing his first house and for that he contracted various agents to look for different kinds of houses. Therefore, he is most likely exhibiting the complex buying behavior.

in terms of experimental research, mcdonald’s charging different prices in the two cities relates to