In determining the price for his company's new pocket digital camera, Matthew determines what consumers consider the regular or original price for similar cameras available in the market. Matthew is assessing the influence of on pricing strategy.

reference prices

Explanation:

Pricing strategy is a process by which a seller makes use of different methods for selling a product or service. It is a method of setting the price per unit of a product and also hindering the entry of new sellers in the market by the  existing sellers.

In determining the price for his company's new pocket digital camera, Matthew determines what consumers consider the regular or original price for similar cameras available in the market. Matthew is assessing the influence of reference prices on pricing strategy.

Reference prices is a strategy used by the existing sellers where they take the help of the prices of the commodity set by the competitors. The sellers try and fix a price of their commodity lower than that fixed by the competitors.

answer: i'd say the answer is d because the information system is the human already doing the activity.