You have been appointed the Chief Ethics Officer for a Fortune 500 company. While the company has not endured any significant public scandals, they also have done nothing to encourage ethical behavior in the firm. You are the first Chief Ethics Officer they have hired. What actions would you undertake in your new job

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.