Business, 04.04.2020 08:35 keke6361

Proactive Change: Disney World Gets Out Front with Its MagicBand
The Walt Disney Company is taking a giant proactive stride: investing $1 billion into a wearable technology that it hopes will revolutionize the way visitors spend money at Walt Disney World. It begins with the MyMagic+ vacation-planning system, which features a website ("My Disney Experience") and data-collecting wristbands ("MagicBands") that interact with scanners throughout the 40-square-mile theme park.
YOUR CALL
Do you think Disney is on to something? Could the technology be applied to zoos, Las Vegas resorts, and other venues, as the company hopes? How?

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Proactive Change: Disney World Gets Out Front with Its MagicBand
The Walt Disney Company is ta...

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