Ron wants to develop an Internet auction-based business and is working through the STP process. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Ron now has to .

select a target market

Explanation:

Based on the scenario being described within the question it can be said that Ron now has to select a target market. This is the task of choosing which market would most likely provide the best outcome for the product or service which they are offering. According to the STP process after  setting objectives, forming segments, and evaluating segment attractiveness the next step would be this, and many times more than one target market is selected.

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