Trinkle Company made several purchases of long-term assets in 2018. The details of each purchase are presented here.

New Office Equipment
List price: $60,000; terms: 2/10, n/30; paid within the discount period.
Transportation-in: $1,500.
Installation: $2,500.
Cost to repair damage during unloading: $650.
Routine maintenance cost after eight months: $350.
Basket Purchase of Copier, Computer, and Scanner for $30,000 with Fair Market Values
Copier, $22,000.
Computer, $10,000.
Scanner, $8,000.
Land for New Warehouse with an Old Building Torn Down
Purchase price, $250,000.
Demolition of building, $18,000.
Lumber sold from old building, $6,000.
Grading in preparation for new building, $22,000.
Construction of new building, $510,000.

Required:
In each of these cases, determine the amount of cost to be capitalized in the asset accounts.

When someone buys a fourth television for his or her house, what is the result? a. there's a decrease in the marginal utility of the television. b. the increase in demand brings leads to higher prices for televisions. c. the production of televisions becomes more efficient. d. there's a rise in the opportunity cost of buying other goods.

Jameson manages a well-known cell phone company. this company has been voted as having the best cell-phone service. consumers appreciate the fact that they can call from almost anywhere in the world and the service still gets through. jameson knows that the company's product far surpasses that of the competition. one thing has been bothering him, though. in order to put so many resources into ensuring the best service, jameson has cut back on employees at the firm's customer call center. recently, consumers have begun complaining about long wait times when they call in with a problem or concern. although its cell phone service is still considered one of the best, customer satisfaction with the firm's customer service has plummeted. jameson does not understand why consumers are getting so upset. he believes the exceptional cell phone service more than makes up for long waiting periods and other issues with its customer service. "after all," he says, "they can't have it all. if i invest more in customer service, that means less investment on ensuring the quality of our product offering."refer to scenario. jameson has asked you, a marketing consultant, to give him advice. he cannot understand how a cell-phone company with the best product offering in the cell-phone service industry could get such low satisfaction ratings simply because the customer service is not up to par. you suggest that jameson has a narrowly defined view of the company's product offering. you tell jameson that successful marketers should define their products as what they

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