Swedish company Asko, which prides itself on manufacturing and marketing some of the best-built and most expensive appliances in the world, would probably use which competition-oriented pricing approach?

The correct answer is: above-market pricing.

Explanation:

Above-market pricing refers to a technique of setting the price of a product based on the qualities of the product. The companies portrait their goods as better than competitors due to several reasons promoted in their advertisements. The differential advantage -unique feature- is what is sold to consumers actually and what makes harder for rivals to keep their businesses at the same level.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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