To keep track of the latest developments in computing, Lenovo's research centers are located in China, the United States, and Japan. Also, to benefit from low-cost labor and reduced shipping costs, the company's manufacturing facilities are in Mexico, India, and China. Lenovo's products are the same for its domestic and foreign markets. Which strategy does Lenovo follow?

Global standardization strategy

Explanation:

Global standardization strategy is a type of strategy employed by international and multinational companies, whereby they follow the same processes, design, marketing in the production of goods and services in all countries where their businesses are located in. The standard of their products remain the same in all countries regardless of where they are being produced.

Customers can get the same standard of Lenovo's products, irrespective of wherever they were produced, as a result of global standardization strategy that is being employed by Lenovo.

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