BENGAY aspirin, Cracker Jack cereal, Frito-Lay lemonade, and Fruit of the Loom laundry detergent are examples where consumers' dictated that the extensions were inappropriate for the brand.

Brand knowledge

Explanation:

Brand knowledge are the feelings, thoughts, experiences that consumers associates with a company or business’s brand. Brand knowledge is the extent to which a brand is recognized by consumers and it is an important consideration in advertising, consumer behavior, brand management, strategy development and management. The company's brands will be developed by the consumer s based on their thoughts on how they feel about the company's products and their experiences with the company.

The ability of the consumer to recognise a brand is key to purchasing decision-making. Brand knowledge is essential for consumers in buying products. Awareness does not really mean that the consumer must know a specific brand name, but that the person must be able to recall certain features for buying to proceed.

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