Tidal, a popular laundry detergent brand made in the United Kingdom, repackaged its washing powder in 20 gram and 50 gram packs in Kenya to enable them to sell them at lower prices. In this scenario, the factor that is influencing product adaptation in the local market is a(n) requirement.

economic requirement

Explanation:Product adaptation is the process of modifying an existing product so it is suitable for different customers or markets. An adaptation strategy is particularly important for companies that export their products because it ensures that the product meets local cultural and regulatory requirements.

Product adaptation is the process of modifying an existing product so it is suitable for different because it ensures that the product meets local cultural and regulatory requirements.

The factor that is influencing the product adaptation in that market is ECONOMIC REQUIREMENT.

Explanation:

When product adaptation of made reference to, it simply means the process or system of altering a product's packaging or components so as to meet customer needs in a specific market or obey the rules guiding a market. There are a few reasons why a company normally tends to adapt its product(s) to a new environment:-

***When there are specific rules or regulations guiding the environment or market that the company wants its products to penetrate into, then the company must be dynamic enough to change or alter it's product so as to be able to make sales in that environment.

**" When a company intends making its products to be more attractive to its target customers, it may go to the extent of altering the way the product is packaged, the price and even the size or it's brand name so long as it consequently results to boost in sales.

*** A company can also adapt its product to the economic requirements of a target population. For example, if a company wants to enter into a particular market, it will consider the economy and purchasing power of an average potential customer in that region and use the information to adapt its products in order to make sales in that region.

For example, if the average person living in Southampton can only purchase a call card of £5, due to his/her purchasing power, then a telecommunication company that wants to invade such a market may want to consider making call cards at that price range in order for an average person to be able to purchase it since a good number of the company's potential customers are within that economic level.

Now, with respect to Tindal that intends repackaging its washing powder to smaller packs in order to enable them sell at lower prices, we can conclude that the factor that is influencing the company to adapt its product in that particular market is the ECONOMIC requirement of that target market.

A company must always consider the economic requirements of the customers in a market in order to ensure sales in that market.

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