Write two to four sentences setting forth the long-term direction and strategic path that management intends to follow. The statement should clearly articulate your answer to "Where we are headed?" and should explain why the direction in which you intend to point the company makes good business sense. Your strategic vision statement should describe the kind of company that management is trying to create and the market position you are trying to stake out. You may want to summarize the essence of your strategic vision with a phrase or company slogan.

Taking into account that our organization is into footwear, one may need to comprehend the elements of footwear industry. Variations of footwear could resemble easygoing wear, formal, sports, crossover and so on.  

Let us confine ourselves to sportswear.  

Subsequently vision articulation could be "Make consistent and unmatched games and athletic footwear that gives additional solace to the players and improve their exhibition through excellent materials".  

Each vision explanation ought to be lined up with key objectives. Key objectives ought to be  

Advance various and serious workplace while furnishing quality items with stringent quality control.  

To answer "Where we are going",  

Adjusted vision proclamation and key objectives should prompt a solid money related execution.  

Increment in profit per share, better FICO score (say A to A+) and increment income by 10%.  

Regarding non-budgetary exhibitions, we head towards using retail outlets better, diminished operational costs, Increased big name offer and venture into unexplored markets.  

The manner in which organization is going into the future bodes well as above methodology would bring about catching better piece of the piece of the overall industry which is the thing that any organization would eventually focus on.