As the salesperson for West Plains Band Saws talked to a group from Conner Industries, he overheard one of the men saying, "This band saw has a 36-inch wheel that could really save us time with its adjustable height. I am tall and prefer a higher adjustment when I work at my station, but shorter workers have different needs. My experience suggests that it will speed up production time by 30 percent. Why don't we order this band saw

E. user

Explanation:

A Buying Center refers to the members of an organization that finalize purchase decisions.

At the basic level, there are typically six roles within buying centers which include, Initiators, Influencers, Buyers, Deciders, End Users and Gate Keepers.

We will focus on the End Users which is where the person the salesman heard is most likely to be.

The Users are the people who will end up actually using the product as the man insinuates when he mentions that he needs it to work.

The Users also initiate the purchase process which is what the man is attempting to do.

Other roles of the Users include the generation of the purchase specs and evaluation of product performance after the purchase has been done.

If you need any clarification don't hesitate to comment or react. Cheerio.

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