Scenario: You are the owner of Perigord Bakery, which is currently located in the city closest to where you live. You specialize in breads and sweets from many different countries and now have operations in six regions of the U. S. You realize the market has become saturated in the U. S. At a recent international trade show, you were surprised at how many requests you received to license or franchise your concept in other countries.

Your task is the following:

Based on the scenario, identify another country outside the United States to research and determine the feasibility of entering this foreign market for the Perigord Bakery as the owner by addressing the checklist items.

Checklist:

Step 1: Cultural Factors

Identify several cultural factors in the country you are pursuing that may affect market expansion of the bakery, such as: behavior patterns, the concept of time, lifestyle, etc. You can use Commisceo™ Global Consultancy’s website to research country cultural factors.
Considering these cultural factors, do you see them as possible opportunities or threats to entering this market? Please explain your response.
Step 2: Demographic Factors

Identify at least four (4) demographic factors in the country you are pursuing, such as education, the size, growth, density, and age of the population, etc. Use the U. S. Census International database as a source of reference for the demographic information. It allows you to look up data by country and years.
Explain why these demographic factors are opportunities or threats to entering this market.
Step 3: Economic Factors

Access The World Factbook from the CIA and select the country of choice in the upper right hand corner search box.

Identify these three economic factors in the country you are pursuing: GDP per capita (see the Reading area), GDP growth rate, and the unemployment rate in your chosen country.
Explain why these economic factors are opportunities or threats to entering this market based on the country you chose