Albert is the ceo of a company that provides sugar to much of the united states. unfortunately, a huge hurricane swept through the gulf coast and wiped out much of this year's sugarcane crop. alberts company will likely take what action?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.