The underlying principle for using more emotional appeals in business-to-business advertising is that emotions can be a part of every type of decision, even in the business-to-business environment. Group of answer choices True False

The statement is: True.

Explanation:

In any type of industry, including emotional appeals to advertising will generate an impact on the audience because even if dealing directly with businesses, the decisions of purchasing certain goods or acquiring services will be driven by people. Then, a business should identify the emotional factors that could attract a firm based on the entity's corporate culture to engage them in the purchase.  

The marketing department has the task and duty of spotting those details that could ignite another institution's emotions over its production.

a recipe serves 8 people, and calls for 5 lbs of apples and 2 cups of flour. you want to prepare it for 24 people. divide 24 by 8 to get 3, and then multiply your ingredients by 3.

so for 24 people, you'll need 15 lbs of apples, and 6 cups of flour.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.