Access the EDGAR database (SEC. gov) and obtain the July 2018 form 10K filing (for the year ended May 31, 2018) for NIKE, Inc.
Prepare a table that reports the gross margin ratios for NIKE, using the revenues and cost of goods sold data from NIKE's income statement for each of it's most recent three years.
Analyze and comment on trend in its gross margin ratio.

Solution and Explanation:

Particulars                        2018  2017  2016

Revenues (a)                        36,397  34,350  32,376

Cost of sales (b)                20,441  19,038  17,045

Gross profit (c) = (a) - (b)  15,956  15,312  14,971

Gross margin ration

                          43.8%  44.6%  46.2%

Monetary 2018 Compared to Fiscal 2017  

For monetary 2018, our merged gross edge was 80 premise focuses lower than financial 2017, essentially mirroring the accompanying components:  

•Unfavorable changes in net outside cash trade rates, including supports (diminishing gross edge roughly 90 premise focuses);  

•Lower NIKE Direct edge (diminishing gross edge roughly 10 premise focuses) reflecting higher blend of off-value deals in the principal half of financial 2018, which was in part balanced by edge extension in the second 50% of monetary 2018;  

•NIKE Brand the maximum ASP, net of limits, on a discount proportionate premise, which was level for financial 2018 as higher limits in the principal half of monetary 2018 were counterbalanced by higher the maximum ASP in the second 50% of the year; and  

•NIKE Brand item costs, on a discount equal premise, which were level.  

Financial 2017 Compared to Fiscal 2016  

For financial 2017, our merged gross edge was 160 premise focuses lower than monetary 2016, basically determined by the accompanying elements:  

•Higher NIKE Brand the maximum ASP, net of limits, on a discount comparable premise (expanding gross edge around 70 premise focuses) lined up with our methodology to convey creative, premium items to the purchaser;  

•Higher NIKE Brand item costs (diminishing gross edge roughly 100 premise focuses) as an expansion in the blend of greater expense items and work input cost swelling more than balance lower material information costs;  

•Unfavorable changes in net remote money trade rates, including fences (diminishing gross edge around 90 premise focuses); and  

•Lower NIKE Direct edges (diminishing gross edge roughly 20 premise focuses) mirroring the effect of higher off-value deals.

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