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Business, 24.03.2020 01:37 netflixacc0107

Managing customer touch points becomes a concern under current issues in OCSM when:

a. firms market global products. complaints arise about shaking hands with customers in cultures that is frowned upon.
b. a firm has a workforce trained in specifically diverse situations and the correct level of service may be hard to discern.
c. firms striving to become superefficient begin to scrimp on staffing and training customer support personnel.
d. senior executives fail to recognize the contribution OCSM can make to their success.

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