In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. choose familiar products and brands, favor American-made products, and are generally brand loyal.

A. Thinkers
B. Believers
C. Achievers
D. Innovators
E. Experiencers

B. Believers

Explanation:

Believers belong to a consumer group who are motivated by ideas and they fall into the low resource group of consumers. They are consumers who favor already established brands or familiar brands.

Members of this consumer group can appear to be loyal as they often stick to a particular brand. This group of consumers are mainly modest income earners.

you can lose ranking 2 ways.

1) you don't have enough points due to you expending them by asking questions/your answers are deleted.

2) your brainliest's expired. this means that brainliests, once they exceed the 30 day limit, expires. this is to ensure that you continue to contribute into the community at a constant rank if you want to continue to have/exceed the rank you have right now.

if you go to profile, and click "show more information" located on the bottom left of the box with your information (on top of the questions answered, questions asked, and friends), you will be given the following information (example):

member since : 02/13/2017, 18: 11

questions answered: 9741

questions asked: 162

no. of brainliest answers: 1575

brainliest answers in last 30 days: 10

warnings: 0 view

questions/answers reported: 2637

questions/answers incorrectly reported: 64

look at the "brainliest answers in the last 30 days". this is the one that will affect your rank other than your points. again, once your brainliest expires (was earned 31+ days ago), it will not be counted.

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answer; risk transference;