Business, 23.03.2020 20:40 triciajfive

The marketing emphasis of a company pursuing a broad differentiation strategy usually is to

a. underprice rival brands with comparable features.
b. communicate the product's ability to serve the customer's every need.
c. emphasize selling directly to end-users and promoting personalized customer service.
d. tout differentiating features and charge a premium

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The marketing emphasis of a company pursuing a broad differentiation strategy usually is to

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