subject
Business, 23.03.2020 19:02 dearydn22

A large FMCG company decides to test market Kora, a new brand of face cleanser, to be launched soon. The company initially distributes a few free samples to some prospective consumers. Later it offers the product to the customers at a discounted price and observes that not only more than seventy percent of the customers are purchasing it but the same number are also satisfied using it. The company keeps using this process 3-4 times to obtain a correct count of the number of people purchasing the product repeatedly. Which of the following testing methods is being used here?

a. sales-wave research
b. full test marketing
c. simulated testing
d. parallel testing
e. controlled testing

ansver
Answers: 1

Another question on Business

question
Business, 22.06.2019 14:50
Ann chovies, owner of the perfect pasta pizza parlor, uses 20 pounds of pepperoni each day in preparing pizzas. order costs for pepperoni are $10.00 per order, and carrying costs are 4 cents per pound per day. lead time for each order is three days, and the pepperoni itself costs $3.00 per pound. if she were to order 80 pounds of pepperoni at a time, what would be the average inventory level?
Answers: 3
question
Business, 22.06.2019 22:40
Colorado rocky cookie company offers credit terms to its customers. at the end of 2018, accounts receivable totaled $715,000. the allowance method is used to account for uncollectible accounts. the allowance for uncollectible accounts had a credit balance of $50,000 at the beginning of 2018 and $30,000 in receivables were written off during the year as uncollectible. also, $3,000 in cash was received in december from a customer whose account previously had been written off. the company estimates bad debts by applying a percentage of 15% to accounts receivable at the end of the year. 1. prepare journal entries to record the write-off of receivables, the collection of $3,000 for previously written off receivables, and the year-end adjusting entry for bad debt expense.2. how would accounts receivable be shown in the 2018 year-end balance sheet?
Answers: 1
question
Business, 23.06.2019 19:30
Zach will be using powerpoint in a speech he is giving to the local rotary club. according to your textbook, zach should a. check the equipment and setup of the room in which he will be speaking. b. distribute handouts of his slides for the audience to look at during his speech. c. bring a flash drive with a backup of his slides. d. all of the above. e. a and c only.
Answers: 3
question
Business, 24.06.2019 01:00
In some areas, entrepreneurs can take advantage of where they can lease low-cost office space and have access to office equipment and answering services. question 5 options: hotel lobbies business incubators coffee shops college libraries.
Answers: 3
You know the right answer?
A large FMCG company decides to test market Kora, a new brand of face cleanser, to be launched soon....
Questions
question
Spanish, 17.02.2021 02:00
question
Mathematics, 17.02.2021 02:00
Questions on the website: 13722361