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Business, 21.03.2020 09:23 spobyyy

Toyota customers have a wide range of preferences. Some prefer the fuel economy of a hybrid (Prius), some prefer a family van (Odyssey), and others may prefer a large SUV (Highlander). This is an example of :

a. differences in willingness to pay

b. horizontal differentiation

c. segmentation

d. vertical differentiation

e. mass customization

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